Musical mastermind Jay-Z has long been an innovator. From his heartfelt lyrics to his business empire, everything Jay-Z touches turns to gold. The world is not waiting with breath that is baited for the newest addition to the artist’s business portfolio. Joining a host of stars — from Madonna to Daft Punk — Jay-Z is set to revolutionize the way fans stream music.
Fed up with free streaming that robs artists of millions, Jay-Z has jumpstarted Tidal, a $19.99-per-month streaming services that gives power back to the artists. A special promotional video for the service showcased a room full of heavy-hitting stars, showcasing the brand’s major musical potential.
A press conference that took place Monday in Manhattan was a spectacle, showcasing a variety of today’s most successful artists in hopes of generating enough buzz to break the internet. It succeeded. Kanye West, Rihanna, Madonna, Nicki Minaj, J.Cole, Jack White, Alicia Keys, and recording duo Daft Punk, in full helmets, added to the existing excitement. Keys addressed the crowd, calling Tidal “first ever artist-owned streaming service”. The platform’s launch will be a “moment that will forever change the course of music history. Combined, the aforementioned artists carry a net worth of upwards of 2.5 billion. If that’s not enough star power to built an empire, we don’t know what is.
While the buzz is mounting, details aren’t so clear. How much will the artists get paid? How will this correlate to Spotify? According to Tidal’s website, the streaming service already contains 25 million tracks, 75,000 music videos and a new weapon, “expert editorial from experienced music journalists.”
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